Firm offers industry cellular marketing

Real Estate Weekly,  July 11, 2007  

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CellularRE, the first company to offer cellular marketing to the real estate industry, announces its launch today. The company has developed a comprehensive cellular marketing program that comprises both internal and external marketing for both residential and commercial real estate firms.

The new company, owned and operated by Dean Steinman, chief executive officer and Gil Steinman, president, has its offices located in Westchester County, New York, but offers services to: The Entire U.S. Real Estate Industry.

A builder, broker, or agent can send out a text message alerting any customer in their database about a new listing that just came on the market. Within 1-3 minutes (depending on carrier), the customer will receive a text message via the cell phone/or PDA describing the property, including price, size, location, number of bedrooms and baths for residential properties. For commercial space, clients will get texted price per square foot and amenities. The customer can then click on a link on their phone which will bring them automatically to a wireless website that was built for that listing (through the admin/software program Cellular RE provides them to use online), and they can view photos, floor-plans and more in-depth listing information. If the customer is interested in the property and desires to see it right away, the customer can click another link right on the text message or wireless website on their phone, and the broker/ agent/builder will be dialed immediately to schedule the appointment. This can be done with hundreds of listings per month.

Additionally, when a person drives or walks by a house for sale, apartment for rent, store, or office space for lease, he will see a sign that Cellular RE supplies the agent that has a keyword and a Text Number on it. By texting this into their phone within 1-3 minutes the person will get a text message back with basic listing information. From there they can get click one link on their cell phone and get a wireless website right on their phone that has photos, floor plans, and in-depth listing information.

"It is extremely difficult to actually get information on a property or reach a live knowledgeable person by just calling a number on a sign; this is changing the way brokers can promote their properties," explains Dean Steinman, chief executive officer, Cellular RE.

"We can also increase their prospect list incrementally because everyone who uses their phone to get the listing information can now also be marketed other properties by the agent/broker as long as they opt in to doing so."

Cellular RE charges a brokerage office a monthly fee for this complete Cellular marketing service.

COPYRIGHT 2007 Hagedorn Publication
COPYRIGHT 2008 Gale, Cengage Learning