Mayor launches drive to welcome visitors

Real Estate Weekly,  Sept 5, 2007  

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Mayor Michael R. Bloomberg launched the first phase of "Just Ask The Locals," the city's first-ever five-borough marketing and advertising campaign to make visitors feel more welcome, thank them for visiting, and help them navigate New York City.

The campaign, which started last week, includes outdoor advertising throughout the five boroughs, insider tips from celebrity residents available on a tourist hotline, and a new tourism website.

Other elements include color maps that provide guided tours of celebrity residents' favorite neighborhoods and tip cards with the ten essential things to know when navigating the City, which will be distributed in hotels and by teams of tourism ambassadors on the streets.

The Mayor announced the campaign at the unveiling of the $1.3 billion American Airlines terminal at John F. Kennedy International Airport. The terminal itself will serve as a campaign focal point, with advertisements for "Just Ask The Locals" lining the corridors.

At more than 1.58 million square feet, the new JFK terminal includes 84 ticketing positions, 44 self-service check-in machines, security checkpoints capable of handling 1,800 travelers per hour, a new U.S. Customs and Immigration facility that can handle 1,600 travelers per hour, as well as a state-of-the-art security baggage system to expedite passenger processing times.

COPYRIGHT 2007 Hagedorn Publication
COPYRIGHT 2008 Gale, Cengage Learning