Where the sidewalk ends: helping music majors connect with the musical community after graduation

Hope for the Future

How does America feel about the need for music making and music education? A Gallup poll was conducted in February 2000, "American Attitudes Toward Music" for NAMM, the International Music Products Association. (3) Comparisons were made to an identical poll that had been conducted in 1997. The conclusions were emphatically positive. Among more than 1,500 people surveyed, 95 percent said they believe music is part of a well-rounded education-up from 90 percent in 1997, and 93 percent think schools should offer musical instruction as part of the regular curriculum--up from 88 percent.

It is significant that the 1997 survey took place just as articles about scientific research on the benefits of music lessons began appearing in publications such as Newsweek. Since that time, the general public has obviously taken to heart studies validating musical training--not only for its own sake, but as a key to intellectual development and physical well-being. Have conditions ever been more favorable to be an American musician?

Music majors generally don't enter the degree program because they expect to become wealthy. They become majors because of their love of the art and their ability. Career guidance offers students a map of the profession, helping them make informed choices about how to invest their time and talent. It is possible to go from the sidewalk to the street, from studies to employment, ready to enjoy a life in music.

Creating a Referral Service

To establish a referral service for gigs, invite qualified music students to fill out a card, listing name, address, e-mail, phone number, instrument and other proficiencies (Require a teacher's signature to verify qualifications). File the cards by instrument. "When people call seeking to hire musicians, and I give a name(s), there is the implied, if not stated, endorsement of the University," says Dorothy Wyandt, director of Career Services at Northwestern University's School of Music. "I give the names and contact data for three or four student musicians who seem to fit the bill. The client will then contact the musicians."

Prepare a brochure for the students, letting them know the expectations for professional service, behavior and appearance. What musical styles seem to be in demand? At all orientation meeting, it also is important to inform them about the typical fee range for gigs in the area. In addition to helping students earn money, the referral service can become a good public relations venture for your music program.

If possible, use a computer database instead of cards. There are several software titles on the market that would work well.

The most common requests received are for students to perform at churches (Vocal soloists, keyboardists and Easter trumpets are in high demand.), accompany at area middle and high schools for choral concerts and musical theater events, provide music for weddings and parties, and teach lessons.

A referral service offers a more personalized approach for clients than simply posting gig notices on a bulletin board. Remember, however, a referral service is not a booking agency. A referral service does not guarantee one of your students will cover the gig request. Students choose whether to accept the gig, and they negotiate the details of the job and contract themselves.