Gender Stereotyping in Televised Media Sport Coverage

Sex Roles: A Journal of Research,  Oct, 1999  by Nathalie Koivula

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The general results of the present study add to earlier findings that media continues to reinforce the categorization of sports according to traditional views on gender-appropriateness, which in turn affect an individual's attitudes regarding both her or his own, as well as others, sports participation. The general finding from this study and related research is that the news media consistently contributes to the reproduction of traditional expectations of men and women and to the construction of a social stratification which enhances and naturalizes gender differences.

(1.) Correspondence should be addressed to the author at Department at Psychology, Stockholm University, S-106 91 Stockholm, Sweden; e-mail: nka@psychology.su.se.

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