Dot.com Advertisers Hit Bullseye With Valentine's Day Banners

Brandweek,  Feb 21, 2000  by Kipp Cheng

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The offline ad blitz--hawking everything from roses to chocolates and diamonds--during the weeks leading up to Valentine's Day is notorious for treacly sentimentality. While the color scheme of many Valentine's Day-themed banner ads featured a decidedly rosy glow, there was a refreshing touch of humor and direct sales pitches along with the obligatory hearts and flowers.

Of the banner ads that achieved the most impressions during the week of Feb. 7, as reported by Seattle-based Web measurement firm AdRelevance, the top dog by far was the banner for pets goods e-tailer PETsMART.com.

When total number of impressions are combined, the top five ads delivered nearly 200 million impressions on sites as far-flung as About.com and Ask Jeeves to XOOM.com and ThingWorld.com.

COPYRIGHT 2000 Nielsen Business Media, Inc.
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