Nabisco Socks $4M and Attitude into Corn Nuts Pitch

Brandweek,  Feb 21, 2000  

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PARSIPPANY,N.J.--Nabisco takes Corn Nuts edgy and hip for target 16 to l9-year-olds with a new branding icon, Winky, a one-eyed crow. A $4 million print and TV campaign puts Winky in unique situations, like on a beach with Mattel's Barbie. Spots run during WWF shows, and Corn Nuts, rolling out new taco and red hot flavors, later will tie to inline skating, snowboarding, other extreme sports.

The snack also bows a $25,000 instant-win game linked with Me, Myself and frene, a Farley brothers movie that debuts Memorial Day weekend.

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