Brandweek

View more issues: Oct 23, 2000, Oct 30, 2000, Nov 13, 2000

Articles in Nov 6, 2000, issue of Brandweek

• Samsung Hits Pricey TV's Play Button
  by Todd Wasserman
• Donatos Eyes a Bigger Pie via $15M Brand Building Effort
• Humor Follows a Country Path in Latest Levi's TV Spot
• And If Bush Were A Mustard, He'D Be Grey Poupon?
  by Becky Ebenkamp
• Top 50 Sites Unveiled
• Primedia Finds Niche Match With About.com
  by Sarah J. Heim
• MySimon.com Will Launch $15 Million Makeover
• Aerosoles Steps Forward with $2M in 'Stylish' Ads
• MasterCard Holiday Gift: A Home of One's Own
  by Terry Lefton
• Games: Lower Ratings, but Sponsor Value
  by Jim Millman
• Redone Cigna Site Online
• Spying Eyes
  by Wendy Melillo
• Tropicana Turns on the Juice with Single-Serve Intro
• Bear Creek Clicks on eVineyard with Funds, Marketing Ties
• Everlast Steps into Ring
  by Sandra Dolbow
• N.Y. Yankees Aside, Winning Isn't Only Key to Fan Loyalty
  by Robert Passikoff
• VH1 Signs Sponsors
• Home Sweet Homestead
  by Jennifer Owens
• Sharpen Your Pencils
  by Christine Bittar
• Columbia Tri-Star Elevates Goldstine to Senior EVP
• Golden Books, Pillsbury Team for Family Promo Contest
• A Bumpy Road to Fame; MasterCard's Strike-Out
  by Terry Lefton
• Assessing Levi's Patch Job
  by Sandra Dolbow
• Corrections
• Hire Minds
  by Sarah J. Heim
• Calling Shamu
  by Mike Beirne
• Unilever on "Path to Growth" with Elizabeth Arden Sale
• Newswire
• Riesen to Alpha Males: You 'Gotta Try' Our New PB Entry
  by Mike Beirne
• 2000 And Beyond
  by Jeff Silberman
• Napster
  by Kipp Cheng
• Newshounds Get Their Kicks At News, Sports and Opinion Sites
  by Sid Ross
• TiVo Team Goes for Gooey Laughs In Zapper's Zany Would of 'Bad TV'
  by Todd Wasserman
• Newswire
• Moon Pies + Outdoors, Opry = Men and Moms
  by Sonia Reyes
• Rouse 'Unleashes' Shopping Spirit
  by Sandra Dolbow
• Pitching Product
  by Rickey Henderson
• Lot21 Announces New Emerging Media Group
  by Janis Mara
• Art Benefit Sees Concrete Results
  by Jennifer Owens
• EarthLink: We Offer the Real Web, Not AOL
  by Todd Wasserman
• For The Record
• Kmart in 102 Ticket Giveaway; VH1 Originals Casts Heineken
  by David Finnigan
• Flip-Flop at the Finish Line
  by Becky Ebenkamp
• Over 1 Million Sold
  by Rickey Henderson
• Teen People Expands From AOL to the Web
  by Jennifer Owens
• Dudar Positioning Park Hyatt as Lap of Luxury
  by Mike Beirne
• Iceberg Taps Kina for Next Musical Ad
  by Sandra Dolbow
• Knights Inn Tempts Budget Travelers Via Service Pledge, WWF Racing Tie
  by Mike Beirne
• ING Group Banks $50M on Boosting Identity in the U.S
• Candi-Capable Ceos
  by Becky Ebenkamp
• Beyond Saturation
  by Jeff Silberman
• EyeWonder Rolls Out Services
  by Erik Gruenwedel
• Lafrennie Takes His Togs to Myteam.com
  by Terry Lefton
• Hebrew Nat'l to Pig'n Blanket Fans: Frankly, We'd Rather You Buy Kosher
  by Sonia Reyes
• Stakes Are High for Latest Olds' Pitch
  by Trevor Jensen
• Finlandia Augments Vodka Campaign with Internet Offers
• Glued To The Stumping Set
  by Becky Ebenkamp
• Our Jack of Hearts
• Connect
• OtherMoves
• Newswire
• SoBe Pages Consumers on Road to Pepsi
  by Gerry Khermouch
• Remington Pores It on For Shaver
  by Christine Bittar
• Simon Malls, Cingular Wireless Team to Make Holiday Calls
• Party On, Dude
  by Becky Ebenkamp
• New Deal to Launch
• E-Tailers Transfer Shelf Space Into Cyberspace
  by Ann M. Mack
• Memo from the front
  by Karen Benezra