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Articles in Oct 2, 2000, issue of Brandweek

• Wake Up Call: Heinz 'Triggers' Soy As Choice of Mainstream Users
  by Sonia Reyes
• Siegel Oversees Celestial Development, Exec Reorg
• God Is My Stockbroker
• Succeeding At Failure
  by Erik Gruenwedel
• Pervasive Internet Means Pervasive Commerce
  by Jonathan Prial
• Give 'em what they want—and only what they want
  by Kristina Feliciano
• Sez Who?
• Budget Chases Renters with Online Deals
  by Mike Beirne
• Dodge Seeks Cooler Image, Via Coleman
  by Tanya Irwin
• Sony Urges Environmental Awareness, Countermeasures
• Buzz Off
• The Next Revolution
  by David Verklin
• Jaron Lanier
  by Michael Schrage
• Hanes to Consumers: 'We're Not Just White Undies Anymore'
  by Sandra Dolbow
• For the Record
• Slates Trolls For Stylish Role Models
  by Sandra Dolbow
• Verizon Breaks Campaign Touting Two-Year Trade-in Deal
• Newswire
• Calgon, Take Me Away!
• Internet Calling
  by Stephen A. Booth
• Don't Fear the Cookie Monster
  by Richy Glassberg
• Home Geek Home
  by Stephen A. Booth
• Designated shopper
  by Laura Shanahan
• Marriott Eyes Clickers For Quicker Loyalty Perks
  by Mike Beirne
• P&G Repackages Pampers in Color Coordinated, PC Move
• Austin Nichols Raises Hopes, Ads for Jameson
  by Theresa Howard
• Bath Salts and Beyond
  by Becky Ebenkamp
• Guiding Force
  by Scott Van Camp
• The New New New Thing
  by Aaron Goldberg
• Babes in Toyland
• I Will.Com
  by Karl Greenberg
• Microsoft Vet Back for .Net
  by Todd Wasserman
• Gore Tugs on Windstopper Emotion, Foresakes Tech Claims
• Next for Cutty Sark, More Pinups
  by Theresa Howard
• Boy As The Plastic Bobble
  by Becky Ebenkamp
• The Real World
  by Ann M. Mack
• With the marketing tool du jour, the way to a consumer's pocketbook is through his e-mailbox
  by Adrienne Mand
• Portal Power
  by Hassan Fattah
• Spitting Image
  by Sarah J. Heim
• Sneaker Shock
  by Terry Lefton
• Sony, Short on Inventory, Boots up PlayStation 2 Campaign
• Newswire
• Polaroid Preps I-Zone's Next Step, As Scanner, Combo Cam Get Jiggy
  by Todd Wasserman
• Planet Of The Apes… On Ice!
  by Becky Ebenkamp
• Hard Sell
  by Erik Gruenwedel
• In the new ad landscape, marketers must get permission, keep promises—and lose control
  by Seth Godin
• Living Wired
  by Sid Ross
• Diggin' It
  by Janis Maro
• Sugar Is Sweet
  by Mike Beirne
• Avon Ready to Go Retail via Sears, Penney 'Centers'
• Singing for Supper: NBC Stars Hype TV, Charity
  by David Finnigan
• Guess Steady on Ad Plans Despite Shortfall
  by Sandra Dolbow
• Hmo: Happy Most Often?
  by Becky Ebenkamp
• Bringing People Closer to the News
  by Merrill Brown
• The Ins and Outs of Opt-In
  by Jake Reikowski
• Enough Already of Retail Skirmishing!
  by Dan Ailloni-Charas
• What A Fan Wants
  by Erik Gruenwedel
• Total Whitening Joins Sparkling White, Whitening Sensitive SKUs. Got That?
  by Christine Bittar
• Wal-Mart Uncasks Alcott Ridge Private Label Wine
• BRANDWEEK
• Land O' Lakes Gets Creamy For Holidays
  by Sonia Reyes
• Editor's Note
• Investing Early and Often
  by Bob Schmetterer
• SmarterKids.com: List Rental Done Right
  by Heidi Anderson
• Reposition: Simplifying the Customer's Brandscape
• My First Homepage
  by Jennifer Owens
• Apple Quietly Aims for More B2B Volume
  by Todd Wasserman
• Publicis is Golden for Winter Olympics Assignment
• Pontiac, GMC Team with i2Go for Audio, Web Lures
• Verizon Signs on the Line; Gillette's Millions Dry Up
  by Terry Lefton
• Miller Time
  by Jennifer Owens
• Put the Pedal to the Metal
  by Sergio Zyman
• Rich media e-mails deliver bells and whistles—and valuable data points
  by Tom Curren
• Five Stories, One Message, Shrunk to Go
  by Todd Wasserman
• McD's Weighs Export of NY Value Plan
  by Theresa Howard
• Newswire
• Jockey jumps on the Scooter Bandwagon in New Creative
• BlueLight, Green Light
  by Todd Wasserman
• Stooping To Conquer
  by Karl Greenberg
• The Consumer is King
  by Jacqueline Leo