McDonald's Cooks up Roster of Olympic-themed Promos

Brandweek,  Sept 11, 2000  

Tags: McDonald's Corp.

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OAK BROOK, ILL--McDonald's backs its Olympic sponsorship with a Games-themed spot, Happy Meal program and sweeps. As part of its latest Smiles" campaign, "Olympic Smiles" features dramatic moments from former Olympians. The fast feeder will also theme its Happy Meal programs to the Summer Games with a Barbie toy collection that includes a Paralympic Becky in a wheelchair.

Simulataneously, the McDonald's Taste Trials peel-and-win game dangles a chance to claim such instant prizes as $1 million, trips anywhere in the world, $50,000 scholarships, vehicles and food items like the McSalad Shaker or Crispy Chicken sandwich.

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