Brandweek

View more issues: August 21, 2000, Sept 4, 2000, Sept 18, 2000

Articles in Sept 11, 2000, issue of Brandweek

• Penney's Inside' Pitch, via DDB, Seeks Relevance with Core Target
  by Sandra Dolbow
• Mexico Beckons Visitors with 'Many Moods'
  by Mike Beirne
• Trix Rabbit at the Rink to Warm Up Sales
  by Christine Bittar
• Hold The Pickle Hold The Lettuce Hold The Goateed Bad Boy
  by Becky Ebenkamp
• IWon Goes In-House
• Zit Drive
  by Karl Greenberg
• 2000 Ad
  by Todd Wasserman
• Purex Eyes Joe Shopper Via Indy Link
  by Christine Bittar
• Contiki Floats 'Safe' Treks to Survivor Fans
  by Mike Beirne
• The Young And The Restless
  by Becky Ebenkamp
• Declining Clickthrough Rates on Banner Ads Tell Only Part of Story
  by Sid Ross
• 2000 Ad
• McDonald's Cooks up Roster of Olympic-themed Promos
• Covad Pumps Holes in Web Myths, Gets 'Jiggy' at Expense of Telco Rivals
  by Todd Wasserman
• Uh, Do Wrestlers Count?
  by Becky Ebenkamp
• DevX Launches Library
• Schou Focused on Building Bigger Lego Share
  by Chuck Stogel
• Service Merchandise Spotlights Customers in New Ads
• Queen Latifah, Fashion Show Launch Lane Bryant Fall Pitch
• Telseon's Pitch: How Old is Your Network?
  by Justin M. Norton
• Tomorrow's Techno - Breakthroughs: Immortality, Mile-High Showering
  by Becky Ebenkamp
• Engage Taps Unicast
• Archibald's Armenise Caters to the Customer
  by Mike Beirne
• Nintendo TV, Internet Effort Supports Latest Zelda Title
• A&W Ready for Halloween with Munster Family Game
• Union Label
  by Mike Beirne
• Customers Want to Talk with You
  by John Bissell
• 2Roam, iWon Ink Deal For Wireless Delivery
  by Ann M. Mack
• WorldCom Links U.S., Europe in Transatlantic TV Spot
• Best Buy to Title Volunteers Fair in Cause-related Tie-in
• Ethnic Marketing: It's the Aspiration, Stupid
  by Chris Rooney
• Quios Unveils Peer-to-Peer Communications Platform
  by Ann M. Mack
• At Mondavi, Wine is Everyday People
  by Theresa Howard
• Sharp Turn Ahead
  by Tanya Irwin
• Claiborne Programs Spotlight Dating, Domestic Violence
• Teen Dreamers Pepsi, Sam Goody Hit the Mall
  by Theresa Howard
• Let Mommy Choose My Jeans? As If!
  by Becky Ebenkamp
• Off to the Un-Cola Races
  by Theresa Howard
• EarthLink, Sprint Go to Extreme
  by Janis Mara
• American Goes for a Chip Shot in Coach
  by Mike Beirne
• Newswire
• Inter-Continental, Crowne Plaza Check into Weekends with Options
  by Mike Beirne
• Newswire
• Gateway: Say G'bye to Astro
  by Todd Wasserman
• No 'Kidding' Around
  by Becky Ebenkamp
• What's Up, GM?
  by David Finnigan
• Mediaconnect
  by Jennifer Owens
• Attention Fashionistas: 'Get Dressed, Go Out And Vote,' Says Cole
  by Sandra Dolbow
• Familiar New Ager Ambles into Coffee House
  by Gerry Khermouch
• Diaper Rash
  by Christine Bittar
• Timberland and IBM Join Forces To Tout 'Extreme' Machines, Gear
  by Sandra Dolbow
• Growing Up Too Fast-A-Go-Go?
  by Becky Ebenkamp
• Back in the halcyon days
  by Kipp Cheng
• Guide-ing Light
  by Hassan Fattah
• Designated shopper
  by Laura Shanahan
• Suave Preps For New Life In Soaps
  by Christine Bittar
• Panasonic Styles Itself as 'Friendly' Purveyor of HDTVs, Microwaves
  by Todd Wasserman
• London Fog Dishes up Horror Flicks As Dramatic Backdrop for Fall Line
  by Sandra Dolbow
• Mystery Meat: Even Scarier When Served In Hospitals
  by Becky Ebenkamp
• NativeMinds Inks Deal
• Search Patterns
  by Karl Greenberg