Nissan College Tailgate Tour to Showcase Frontier Pickup

Brandweek,  August 7, 2000  

Tags: Nissan Motor Co. Ltd.

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DETROIT--Nissan will participate in at least 25 college football tailgate parties this fall as part of the $40 million marketing campaign behind its refreshed 2001 Frontier pickup, said Fred Suckow, Nissan Frontier model line manager. The tailgate events, mostly at key Division IA rivalries, will feature a vehicle display and product information, and be supported by advertising in 250 college football programs throughout the season he said.

Partners include Dannon Yogurt and the "Got Milk" campaign. TV for the Frontier campaign breaks Aug.28 (Brandweek, July 31) followed by print and outdoor with tags like "part street fighter, part jet fighter." An additional $50-70 million in regional dealer advertising is expected to support.

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