Bic Revs Up Intro of Nascar-Branded PowerShift Pen

Brandweek,  July 17, 2000  

Tags: NASCAR

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MILFORD, CONN.--Bic Consumer Products is launching a Nascar-branded PowerShift retractable ballpoint pen that's shaped like the stick shift of a race car and has an audio component that provides race sounds. Equipped with a sound chip, speaker and battery, the refillable pens imitate the sound of a race car "revving" its engine when retracted and unretracted.

"Nascar licensed products are hot right now," said Bic product manager Janel Olsen. "Plus, it's an affordable gift item." Sugg. retail price: $5.99.

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