Goodyear Takes to the Air to Promote Proper Tire Care - Brief Article

Brandweek,  July 16, 2001  

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AKRON, OHIO--Goodyear this month begins sending its airships to 25 major cities on a "Safety Tour" touting proper tire care. The blimps will flash illuminated messages visible from the ground about proper tread depth, tire inflation and Goodyear-branded tire service. The messages also promote 1-800-Goodyear and www.goodyear.com.

Cities include Houston, San Francisco, Seattle, New York and Atlanta. Goodyear will back with promos at local stores and service centers.

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