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View more issues: June 18, 2001, June 25, 2001, July 2, 2001
Articles in July 16, 2001, issue of Brandweek
- Wrangler Rocks with CD Giveaway via Retail Outlets - Brief Article
- Coca-Cola's Summerscope Youth Camps on Tap - to launch free sports and entertainment camp - Brief Article
- Kmart Bows Martha Stewart Product Ads in August - launches television campaign - Brief Article
- Busy Signals - Carpoint.com survey - Brief Article
by Becky Ebenkamp - Usm&P - U.S. Marketing & Promotions - Brief Article
- Tag Heuer Revs Up Formula 1 Sponsorship with Print Pitch - print marketing campaign - Brief Article
- Lexus Wears Hollywood Bowl Tie-in on Coffee Sleeves - Brief Article
- TriWater Trickles Out First Ads in Support of 02G0 - distilled oxygentated water product - Brief Article
- I Don't Think, Therefore I Tan - usage of sunscreen in men and women - Brief Article - Statistical Data Included
by Becky Ebenkamp - When Patents Expire - Pharmaceutical ads - Brief Article
by Wendy Davis - Goodyear Takes to the Air to Promote Proper Tire Care - Brief Article
- Footjoy Re-launches DryJoys Shoes with $1M+ Support - Brief Article
- Ducati Dangles Consumer Contest Among 75th Festivities - holds casting call online - Brief Article
- E-Business Greetings From Paradise - balance of personal and corporate e-mails - Brief Article - Statistical Data Included
by Becky Ebenkamp - Earthlink Looks to Gough to Drive Growth - Brief Article
by Kenneth Hein - A Few Good Mints - R.J. Reynolds to introduce new products, marketing strategy - Brief Article
by Mike Beirne - Mott's Sweepstakes Dangles Trips to 'Margaritaville' - distribution of Margaritaville Margarita Mix - Brief Article
- OnStar Tests New Driver Information Service - Brief Article
- Newswire - multiple topics - Brief Article
- Lights! Camera! Apes!
by Becky Ebenkamp - Tomasso Maximizing Hard Rock Equity - Hard Rock Cafe International appoints Chris Tomasso vice president of marketing - Brief Article
by Alissa A. Nolan - Bonuses Snuff Low-End Rivals - R.J. Reynolds, marketing strategy - Brief Article
by Mike Beirne - Fruit of the Loom Backs 'Good Days' TV Pitch with $10-15M - Brief Article
- Newswire - Carnival Cruise Lines contracts w/ Dragon Models - Brief Article
- Healthy Meets Wealthy At Gourmet Fest
by Sonia Reyes - You Fly What You Eat - survey investigates relationship between travel and diets - Brief Article
by Becky Ebenkamp - Other Moves - Brief Article
- Mattel Dolls Up Barbie 'Nutcracker' With a Little Help from McD, CBS - McDonald's and CBS promotions to assist Mattel's Barbie video/DVD release - Brief Article
by David Finnigan - Newswire - multiple topics - Brief Article - Statistical Data Included
- Jeanette Lee Runs Table For AD's Canadian Club - Allied Domecq whiskey brand - Brief Article
by Hilary Cassidy - Bally's Warms Up Challenge - Bally Total Fitness to launch marketing promotion - Brief Article
by Kenneth Hein - Tuscaloosa On $223 A Day - travel costs increase - Brief Article - Statistical Data Included
by Alissa A. Nolan - No Hablas Ingles? No Hay Problema - addressable television advertising - Brief Article
by Mike Beirne - Cadbury Back in Play for Pepsi's All Sport - PepsiCo resumes divestiture negotiations with Cadbury Schweppes - Brief Article
by Kenneth Hein - L.L. Bean Preps Print, TV Campaign Emphasizing its Catalog Heritage - Brief Article
by Aaron Baar - Riders Ads First From Toth - Riders Apparel - Brief Article
by Sandy Dolbow - Is 20th Century Fox Hedging its Bets With a Reserved Apes Campaign? - Planet of the Apes motion picture, marketing strategy - Brief Article
by David Finnigan - Try This At Home - Teens model lives after movies - Brief Article
by Becky Ebenkamp - Snuggle Cuddles with Celebs at Story Time - Brief Article
by Alissa A. Nolan - Burger King Gears Up 4Kids' Cubix - announces agreement with 4 Kids Entertainment to market new Kids' WB! morning show - Brief Article
by David Finnigan - S.C. Johnson Flushes Out Freshener Line - Vanish line of bathroom cleaners gets extended - Brief Article - Statistical Data Included
by Christine Bittar - Chivas Regal Enlists Stylish Celebs, Online Auction to Fete its 200th - launches "Chiva Brothers 200" program - Brief Article - Statistical Data Included
by Kenneth Hein - Students Pick Site's Ads For Extra Credit - Brief Article
by Kenneth Hein - Is Your New Item Rollout in Danger? - Distribution - Brief Article
by David Zahn - You Talking to Me? Palm's 2-Way Messages Chat Up Phone Booths - Brief Article
by Todd Wasserman - Dean Foods Thinks Big With Yo-Burst Push - launches new yogurt line - Brief Article
by Sonia Reyes - X Marks Spot To Bow ESPN Konami Title - Konami to launch new skateboarding title - Brief Article - Statistical Data Included
by Todd Wasserman - Slim Jim, Vans and Others Fortify Pie Sequel - companies lined up to sponsor "American Pie" sequel - Brief Article
by Sonia Reyes - Ichiro Keeping Sponsors on Deck; Tennis Pros Net Furniture Deal - Brief Article
by Hilary Cassidy - Unauthouized Deductions Can Mar Vendor-Retail Relationships - Brief Article
by Dan Ailloni-Charas - Designated Shopper - Forgotten lottery ticket - Brief Article
by Laura Shanahan - Tecate Hoists Mexican Flag - Targets Hisipanics - Brief Article
by Mike Beirne - Jaguar Joins Janet Jackson's World Tour to Tout X-Type - X-type sedan to sponsor world tour - Brief Article
- Sprint Calls On Families For Caller ID - launches new campaign - Brief Article
by Todd Wasserman - Dog Day Afternoons - Armour hot dog brand promotion - Statistical Data Included
by Sonia Reyes - The Message and the Medium - Pharmaceutical marketing - Brief Article
by Christine Bittar