Brandweek

View more issues: June 18, 2001, June 25, 2001, July 2, 2001

Articles in July 16, 2001, issue of Brandweek

• Wrangler Rocks with CD Giveaway via Retail Outlets - Brief Article
• Coca-Cola's Summerscope Youth Camps on Tap - to launch free sports and entertainment camp - Brief Article
• Kmart Bows Martha Stewart Product Ads in August - launches television campaign - Brief Article
• Busy Signals - Carpoint.com survey - Brief Article
  by Becky Ebenkamp
• Usm&P - U.S. Marketing & Promotions - Brief Article
• Tag Heuer Revs Up Formula 1 Sponsorship with Print Pitch - print marketing campaign - Brief Article
• Lexus Wears Hollywood Bowl Tie-in on Coffee Sleeves - Brief Article
• TriWater Trickles Out First Ads in Support of 02G0 - distilled oxygentated water product - Brief Article
• I Don't Think, Therefore I Tan - usage of sunscreen in men and women - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• When Patents Expire - Pharmaceutical ads - Brief Article
  by Wendy Davis
• Goodyear Takes to the Air to Promote Proper Tire Care - Brief Article
• Footjoy Re-launches DryJoys Shoes with $1M+ Support - Brief Article
• Ducati Dangles Consumer Contest Among 75th Festivities - holds casting call online - Brief Article
• E-Business Greetings From Paradise - balance of personal and corporate e-mails - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Earthlink Looks to Gough to Drive Growth - Brief Article
  by Kenneth Hein
• A Few Good Mints - R.J. Reynolds to introduce new products, marketing strategy - Brief Article
  by Mike Beirne
• Mott's Sweepstakes Dangles Trips to 'Margaritaville' - distribution of Margaritaville Margarita Mix - Brief Article
• OnStar Tests New Driver Information Service - Brief Article
• Newswire - multiple topics - Brief Article
• Lights! Camera! Apes!
  by Becky Ebenkamp
• Tomasso Maximizing Hard Rock Equity - Hard Rock Cafe International appoints Chris Tomasso vice president of marketing - Brief Article
  by Alissa A. Nolan
• Bonuses Snuff Low-End Rivals - R.J. Reynolds, marketing strategy - Brief Article
  by Mike Beirne
• Fruit of the Loom Backs 'Good Days' TV Pitch with $10-15M - Brief Article
• Newswire - Carnival Cruise Lines contracts w/ Dragon Models - Brief Article
• Healthy Meets Wealthy At Gourmet Fest
  by Sonia Reyes
• You Fly What You Eat - survey investigates relationship between travel and diets - Brief Article
  by Becky Ebenkamp
• Other Moves - Brief Article
• Mattel Dolls Up Barbie 'Nutcracker' With a Little Help from McD, CBS - McDonald's and CBS promotions to assist Mattel's Barbie video/DVD release - Brief Article
  by David Finnigan
• Newswire - multiple topics - Brief Article - Statistical Data Included
• Jeanette Lee Runs Table For AD's Canadian Club - Allied Domecq whiskey brand - Brief Article
  by Hilary Cassidy
• Bally's Warms Up Challenge - Bally Total Fitness to launch marketing promotion - Brief Article
  by Kenneth Hein
• Tuscaloosa On $223 A Day - travel costs increase - Brief Article - Statistical Data Included
  by Alissa A. Nolan
• No Hablas Ingles? No Hay Problema - addressable television advertising - Brief Article
  by Mike Beirne
• Cadbury Back in Play for Pepsi's All Sport - PepsiCo resumes divestiture negotiations with Cadbury Schweppes - Brief Article
  by Kenneth Hein
• L.L. Bean Preps Print, TV Campaign Emphasizing its Catalog Heritage - Brief Article
  by Aaron Baar
• Riders Ads First From Toth - Riders Apparel - Brief Article
  by Sandy Dolbow
• Is 20th Century Fox Hedging its Bets With a Reserved Apes Campaign? - Planet of the Apes motion picture, marketing strategy - Brief Article
  by David Finnigan
• Try This At Home - Teens model lives after movies - Brief Article
  by Becky Ebenkamp
• Snuggle Cuddles with Celebs at Story Time - Brief Article
  by Alissa A. Nolan
• Burger King Gears Up 4Kids' Cubix - announces agreement with 4 Kids Entertainment to market new Kids' WB! morning show - Brief Article
  by David Finnigan
• S.C. Johnson Flushes Out Freshener Line - Vanish line of bathroom cleaners gets extended - Brief Article - Statistical Data Included
  by Christine Bittar
• Chivas Regal Enlists Stylish Celebs, Online Auction to Fete its 200th - launches "Chiva Brothers 200" program - Brief Article - Statistical Data Included
  by Kenneth Hein
• Students Pick Site's Ads For Extra Credit - Brief Article
  by Kenneth Hein
• Is Your New Item Rollout in Danger? - Distribution - Brief Article
  by David Zahn
• You Talking to Me? Palm's 2-Way Messages Chat Up Phone Booths - Brief Article
  by Todd Wasserman
• Dean Foods Thinks Big With Yo-Burst Push - launches new yogurt line - Brief Article
  by Sonia Reyes
• X Marks Spot To Bow ESPN Konami Title - Konami to launch new skateboarding title - Brief Article - Statistical Data Included
  by Todd Wasserman
• Slim Jim, Vans and Others Fortify Pie Sequel - companies lined up to sponsor "American Pie" sequel - Brief Article
  by Sonia Reyes
• Ichiro Keeping Sponsors on Deck; Tennis Pros Net Furniture Deal - Brief Article
  by Hilary Cassidy
• Unauthouized Deductions Can Mar Vendor-Retail Relationships - Brief Article
  by Dan Ailloni-Charas
• Designated Shopper - Forgotten lottery ticket - Brief Article
  by Laura Shanahan
• Tecate Hoists Mexican Flag - Targets Hisipanics - Brief Article
  by Mike Beirne
• Jaguar Joins Janet Jackson's World Tour to Tout X-Type - X-type sedan to sponsor world tour - Brief Article
• Sprint Calls On Families For Caller ID - launches new campaign - Brief Article
  by Todd Wasserman
• Dog Day Afternoons - Armour hot dog brand promotion - Statistical Data Included
  by Sonia Reyes
• The Message and the Medium - Pharmaceutical marketing - Brief Article
  by Christine Bittar