Brandweek

View more issues:

Articles in July 2, 2001, issue of Brandweek

• Between The Lines - includes multiple records - Brief Article
  by Mike Beirne
• As Focus Shifts from Moms to Kids, P&G's Sunny D, Mini-Me Join Forces - Procter and Gamble, Sunny Delight - Brief Article
  by Kenneth Hein
• Aquafina Employs Kudrow to Tout 'Nothing' Campaign - Lisa Kudrow, bottled water advertising campaign - Brief Article
• Macho: Down a Notch-o - US Hispanic males have shifting attitudes toward sex - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Not 'Getting' the Paper - Union Tribune advertising - Brief Article
  by Becky Ebenkamp
• Ensure $27M TV Campaign Touts Health Benefits to Boomer Consumers - Ross Laboratories - Brief Article
  by Sonia Reyes
• RadioShack Shacks Up with New Pitchmen - Brief Article
  by Kenneth Hein
• Barbie B-book to Get Fall Push from Oregon Scientific - print advertising campaign planned for October - Brief Article
• They Can Bring Home The Bacon, Fry It Up In A Pan - children as gourmet cooks - Brief Article
  by Alissa A. Nolan
• Where Everybody Knows Your Name and Zip Code - Buffalo Wild Wings grill and bar advertisement - Brief Article
  by Becky Ebenkamp
• KFC Branding Campaign to Spice Up Image - Brief Article
  by Bob Sperber
• DuPont Lycra Stretches Out Into Jeans - Brief Article
  by Sandra Dolbow
• Sears, Yahoo! Offer Cause-Related Auction via WNBA.COM - breast health awareness - Brief Article - Statistical Data Included
• Righteous Riches - survey results - Brief Article - Statistical Data Included
• The devil's adman - motion picture marketing - Brief Article
  by Philip Van Munching
• New Domino's Exec Wants To Deliver - Ken Calwell - Brief Article
  by Kathleen Sampey
• Van Camp's Cooks Up Pork & Beans Tie to Nascar Drivers - Brief Article
• Bessemer Joins Sponsor Roster for Thoroughbred Series - Bessemer Trust to sponsor Breeders' Cup World Thoroughbred Championships - Brief Article
• TOP of MIND - direction of mass marketing - Brief Article
  by John Bissell
• P&G Reaches Out - Procter and Gamble internet promotions - Brief Article
• M&M/Mars Sweetens Celebrations With $8M - advertising campaign - Brief Article
  by Mike Beirne
• Hansen Rolls with Energade, Energy Water Drinks - Hansen Beverage introduces sports drinks - Brief Article - Product Announcement
• Newswire
• Fashion, Fabric, Freshness in Focus As Jean Companies Vie for Attention - Brief Article
  by Sandra Dolbow
• Red Lobster Gets Crabby - advertising campaign - Brief Article
  by Bob Sperber
• Kodak, PetSmart Unleash Cats & Dogs Promotions - promotions for new movie - Brief Article
• Disney Builds Relations For New Toy Creations - several business and industry briefs - Brief Article - Statistical Data Included
  by David Finnigan
• Wal-Mart Networking Consumers with PRN - firm's broadcasting network - Brief Article
  by Sandra Dolbow
• QBs McNabb, Warner Call Signals for Chunky Soup - Donovan McNabb, Kurt Warner - Brief Article
• Burly Bear, Barnes & Noble Link in Pursuit of College Crowd - Burly Bear Network, Barnes and Noble College Marketing Network partner to target market college students - Brief Article
• PC Slump Spurs 'Mobility' Push; Microsoft Spells Relief 'X-P' - Brief Article
  by Todd Wasserman
• For New Line's Goodman, the Mets are No. 1 - Randi Goodman, vp of licensing and merchandising - Brief Article
  by David Finnigan
• Harmony Tie into Disney Van Tour, Musicland CD Offer - Harmon Foods, Musicland stores - Brief Article
• Newswire - multiple business and marketing briefs - Brief Article - Statistical Data Included
• Reebok Courting the NBA to Go One-on-One as Uniform Licensee - Brief Article
  by Hilary Cassidy
• Vagelos Injects Sanity into Crazy Eddie Online - President Ted Vagelos - Brief Article
  by Alissa A. Nolan
• Himmel Acquires Breck Rights, Plans to Revive Brand - Breck haircare products - Brief Article
• Beck's Exec John Lennon Bringing New Consumers, Awareness to Brand - Beck's North America president and chief executive officer John J. Lennon - Brief Article
• MA Petroleum Pumps in $2M - Marathon Ashland Petroleum - Brief Article
  by Karl Greenberg
• Other Moves - Brief Article
• Newswire - includes multiple records - Brief Article
• Cafe Bustelo Effort Targets La Familia - Spanish advertising campaign for Rowland Coffee Roasters brand Cafe Bustelo - Brief Article
  by Sonia Reyes
• Sneak Peek - sales of athletic shoes - Brief Article
  by Alissa A. Nolan
• 'Up' with Frisky People; Can't Drive 55 - 7Up campaign - Brief Article
  by Becky Ebenkamp