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Industry: Email Alert RSS FeedScholastic Tour Touts Everworld Fantasy Book Series
Brandweek, June 12, 2000
> NEW YORK--Scholastic, the global children's publishing and media company begins a four-city Everworld All-Access Tour aimed at bringing its popular fantasy book series, Everworld, to teens at concerts in Chicago (June 17), Orlando (July 3), San Francisco (July 4) and Los Angeles (Aug. 26). Bookstores in each market will feature Everworld POP materials; local radio stations will hype bookstore events in a promo in which listeners can win free concert tickets.
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