Fresh Mazda Creative Takes a 'Zoom Zoom' Approach

Brandweek,  June 12, 2000  

Tags: Mazda Motor Corp.

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IRVING, CALIF.-Mazda rolls out its first new branding spots from Doner, Southfield, Mich., with a stylish "Zoom Zoom" theme in dramatic contrast to the previous cube-styled Mazda world approach. The spots intermix images of the RX7 and Miata with exuberant children and adults looking for the "zoom" from toys and shopping carts.

The ads kick off in 60-second form but 30-second versions will air later Spots will air later this summer for the new Tribute sport/utility vehicle; ads stress Mazda sports car heritage but also retain "Zoom" theme.

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