Universal Heads Tie-ins to Petsmart.com Contest Promo

Brandweek,  June 12, 2000  

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LOS ANGELES--Universal Studios Home Video teams with Petsmart.com in a "Search for the Cutest Pet" promo. Other partners: Kodak PhotoNet Online, AOL's "You've Got Pictures," Purina and Us Weeldy. Promo, through July, asks consumers to submit photos of their pets to Petsmart.com.

Winner gets a Hollywood trip for themselves and their pet, and walk-on role in upcoming movie Beethoven's 4th.Support two FSIs, full-page ads in Us, Petsmart circular and in-store signage.

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