Britt Alicroft Unit, Olive Garden Cooking with PBS Series

Brandweek,  June 12, 2000  

Tags: agreement, PBS

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NEWYORK--Gullane Pictures, a division of Britt Allcroft, inked a two-year sponsorship and promotional deal with Olive Garden restaurants around Avventura: Journeys in Italian Cuisine, a recently-launched PBS television series about Italian food and culture. Olive Garden will hype the show chainwide and via direct mail, and later will carry show-themed cookbooks and travel books in-store.

The chain gets billboards around the show.

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