Brandweek

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Articles in May 14, 2001, issue of Brandweek

• AMD Nips at Intel's Corporate Base, $25M Pitch Will Tout 'Possibilities' - Advanced Micro Devices launches $25 million advertising campaign - Brief Article - Statistical Data Included
  by Todd Wasserman
• Food Makers Eye Convenience, Soy As Retailers Look Warily at Web - comprehensive review of Food Marketing Institute conference
  by Sonia Reyes
• Martinez in the Middle - marketing to Hispanic Americans - Brief Article
  by Jose Villasenor
• CyberSight Reconfigures Under Nine Dots Name - Brief Article
  by Janis Mara
• Cendant Loyalty Program Has Rooms to Grow - Cendant Corp - Brief Article
  by Mike Beirne
• Coke Readies $60M Splash for Powerade Push, Extensions - Coca-Cola Co - Brief Article
• Immigrant Ambivalent - Gallup poll, Americans want to see reduction in immigration - Brief Article
  by Becky Ebenkamp
• Inceptor Makes Convert of Bean - L.L. Bean to use Inceptor's Excedia software and services - Brief Article
  by Sarah J. Heim
• Pontiac Casts Youthful Net For Vibe - online promotion - Brief Article
  by Karl Greenberg
• CarDay.com Drives Used Auto Pitch with New TV Spots - Brief Article - Statistical Data Included
• Multicultural Marketing Experts Give Their Two Cents On Census Data - Brief Article
  by Becky Ebenkamp
• R.R. Donnelley Taps Grafica for eCRM - Brief Article
  by Jennifer Owens
• Bayer Won't Cramp Midol's Style in New Ads - Bayer AG - Brief Article - Statistical Data Included
  by Christine Bittar
• ANA Unveils Latest Agency Compensation Study - Association of National Advertisers - Brief Article - Statistical Data Included
• Building Brands From the Inside Out - Brief Article - Column
  by Allen Adamson
• Rainy Weather Perfect for Thomasville's British Gentry Ads - Thomasville Furniture advertising campaign - Brief Article
• ESPN Zone Ads Out to Launch - sports-themed eateries launch ad campaign - Brief Article
  by Kenneth Hein
• Wal-Mart to Serve as Venue for Dubble Bubble Qualifiers - Dubble Bubble Gum Blowing contest - Brief Article
• Big Tobacco Gets Tough - new tactics after imposed marketing restrictions - Industry Overview - Statistical Data Included
  by Mike Beirne
• Salomon's Omni Project Stirs Up Bonfire Support - product showcase - Brief Article
• Advise & conquer - Brief Article
  by Todd Wasserman
• Tarkenton QBs Pre-Paid Legal Direct-Response Pitch - Pre-Paid Legal Services Inc.'s ads feature Fran Tarkenton - Brief Article
• [0] Newswire - Wm. Wrigley Jr. Co., Yahoo! Inc., Taylor Made Golf Company Inc., Newmark and Company Real Estate - Brief Article
• Tribal DDB Cooks Up Revamped Betty Crocker Site - General Mills Inc - Brief Article
  by Jennifer Owens
• WWF Lets the Air Out of XFL, Folds Football League - World Wrestling Federation, Xtreme Football League - Brief Article
• That's All, Folks - Unilever's marketing strategy - Brief Article - Statistical Data Included
  by Christine Bittar
• BMW Recruits Top Directors for Web Film Series - BMW North America - Brief Article
• Nascar Drivers On Track for Jurassic Park III Spin - Dragon Tales TV campaign, itsy bitsy Entertainment - Brief Article
  by David Finnigan
• Kodak Snaps Teens at Bolt.com - Eastman Kodak Co - Brief Article
  by Sarah J. Heim
• Miller Summer Promo Dangles Surfin' Safaris, Beer Bucks - Miller Brewing launches Get The Goods summer promotion - Brief Article
• Humbled HomeBase Bets the House; $30M Effort Launches House2Home - HomeBase Inc - Brief Article - Statistical Data Included
  by Sandra Dolbow
• Coke Strategy: Get 'Mad', Then Pop the Top - Coca-Cola Co. acquires Mad River Traders Inc - Brief Article
• WNBA Teams with Hershey for Promo; NFL Gets Real with HBO TV Series - other news briefs - Brief Article
  by Hilary Cassidy
• Bravo Heads to Cannes - Bravotv.com, film festival - Brief Article
• Newswire - includes multiple articles - Brief Article
• PepsiCo Breaks Sierra Mist's First Solo Promo - Pepsico Inc. launches soft drink promotion - Brief Article - Statistical Data Included
  by Kenneth Hein
• Microsoft Ramps Up for Fall XP Release - Microsoft Corp. gets ready to launch Windows XP - Brief Article
• Mark Ecko is Seeing Red with $5M Effort Aimed at Hip-Hop/Skate Set - Brief Article
  by Sandra Dolbow
• IWon Debuts New Ad - featuring Maybelline - Brief Article
• Philip Van Munching The Devil's Adman - Ellen Fein divorcing husband - Brief Article - Editorial
  by P. S. Mueller
• IBP Heats Up $20M for 1st National Brand - Brief Article - Statistical Data Included
  by Sonia Reyes
• Newswire - this issue, April 30, 2001, issue - Correction Notice
• Canandaigua Ups White Wine Ads - Alice White, $1 million print campaign - Brief Article
  by Kenneth Hein
• 800.com Buys Two - Roxy.com, EverythingWireless - Brief Article
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