Next Execution: Narcoleptic Drivers Wanted? - Brief Article

Brandweek,  Jan 1, 2001  by Becky Ebenkamp

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When it comes to putting one's life in another driver's hands, would anyone be so misguided as to seek out a person so attention deficient that they can't even jog without hitting something? Metro Transit's bus driver recruitment ad stars a lady jogger who gets distracted and runs smack into a bus stop sign, which gives her a career revelation. "It could be your calling," the ad copy suggests, but let's hope applicants like klutso here aren't listening.

Product: Bus driver recruitment

Marketer: Metro Transit, Minneapolis

Agency: Periscope, Minneapolis

Markets: Minneapolis/St. Paul

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group