Newswire - multiple industry briefs - Brief Article

Brandweek,  May 7, 2001  

Tags: Ford Motor Co., industry, Manufacturing, MARKETING, president

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Ford Truck division hooks up with the Arena Football League to sponsor a "Built Ford Tough" award given to MVP players following AFL games ... Warner Bros. Online last week opened a dedicated spot for its Looney Tunes characters (www.Looneytunes.com), launching with a Virgin Islands trip-for-eight sweepstakes prize ...

Baker's Secret, Elmira, N.Y., gets redesign, via Ceradini, N.Y., repositioning metal bakeware line with warmth, love and giving via lifestyle photos on labels ... ASSIGNMENTS: BFGoodrich, Greenville, S.C., in the process of changing its name to Goodrich Corp., hired Keiler & Co., Farmington, Conn., to develop, implement integrated corporate identity campaign. Focus will be on Goodrich's aerospace and industrial products ... General Mills, Minneapolis, severed ties with longtime ad agency DDB, which handled such brands as Hamburger Helper, Wheaties and Yoplait, citing a realignment of creative agencies to better reposition itself globally; Big G retains use of Public is/Saatchi & Saatchi and Int erpublic/McCann/CME ... ASSOCIATIONS: New York American Marketing Assn elected officers for fiscal 2002; Eric Glerum, president, from First Service Networks; James McDowell, president elect, from BMW North America; Eugene Dunkin, first vp, from Godiva International. New Board members: Thomas Kim, Macgregor, Lee Nadler, Digital Pulp; Michael Parker, Adweek Magazines; Angie Vieira, Wieden + Kennedy.

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