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Industry: Email Alert RSS FeedFuze Lights Up Production Process for Nutraceutical Intro - Fuze Beverage - Brief Article
Brandweek, May 7, 2001
ENGLEWOOD, N.J.--Fuze Beverage, which markets Crystal Ice, will begin production of its nutraceutical Fuze line within weeks. This latest SoBe-like beverage will come in five flavors: Focus, Replenish, Slenderize, Stamina and Vitaboost. Unlike its competitors, the products' formulation will include 100% of the recommended daily allowance of various vitamins.
Initially distributed in up to 15 states, Fuze will be supported by POP, guerrilla and event marketing.
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