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Thomson / Gale

Fuze Lights Up Production Process for Nutraceutical Intro - Fuze Beverage - Brief Article

Brandweek,  May 7, 2001  

ENGLEWOOD, N.J.--Fuze Beverage, which markets Crystal Ice, will begin production of its nutraceutical Fuze line within weeks. This latest SoBe-like beverage will come in five flavors: Focus, Replenish, Slenderize, Stamina and Vitaboost. Unlike its competitors, the products' formulation will include 100% of the recommended daily allowance of various vitamins.

Initially distributed in up to 15 states, Fuze will be supported by POP, guerrilla and event marketing.

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group