Ford Hitches Web Wagon to Yahoo! for Explorer Pitch - Internet advertising for Ford's 2002 Explorer - Brief Article

Brandweek,  May 7, 2001  

Tags: advertisement, Ford Motor Co., Internet, Internet advertising, WebYahoo! Inc.

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DEARBORN, MICH.--Ford launched an ad campaign last week on Yahoo! As part of its pitch for the 2002 Explorer. The Web ads, via J, Walter Thompson, Detroit, mimic the agency's outdoor segment which uses billboards covered in birdseed. Birds peck away until the Explorer panel is revealed. On Ford's Yahoo! ad, virtual birds covering the ad appear to fly away.

All ads direct visitors to the recently redesigned Ford Outfitters Web site (www.fordoutfitters.com).

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group