Brandweek

View more issues: April 23, 2001, April 30, 2001, May 14, 2001

Articles in May 7, 2001, issue of Brandweek

• Capezio Dancewear Freshens Image in Global Effort - Capezio Ballet Makers launches global campaign - Brief Article
• Fuze Lights Up Production Process for Nutraceutical Intro - Fuze Beverage - Brief Article
• Your Showdown Of Shows - Game Show Net's Inquizition - Brief Article
  by Becky Ebenkamp
• ITV Users Get Smarts - AOL TV Inc. launches new interactive television service - Brief Article
• Mr. Coffee Serves Up an Important Message - announces National Breast Cancer Foundation promotion - Brief Article
  by Christine Bittar
• Category: Breakfast Food - Brief Article - Statistical Data Included
• Priming The Pump - ExxonMobil tests customer loyalty program - Brief Article - Statistical Data Included
  by Kenneth Hein
• Precision Man Debuts in New Auto Care Retail Campaign - marketing for Precision Tune Auto Care - Brief Article
• Ford Devotes Record $30M to Child Safety Campaign - Ford Motor Co - Brief Article
• Host Vs. Hostess - The Weakest Link television program - Brief Article
  by Becky Ebenkamp
• Product Finder Launched - PCWorld.com launches new product finder service - Brief Article
• Kahlua Strikes a Pose, Mixes Music and Fashion In Summer Club Blast - announces marketing promotion - Brief Article
  by Kenneth Hein
• Category: Salty Snacks - Brief Article - Statistical Data Included
• Teletubbies Hitting the Road - plans for 40-80 city promotional tour - Brief Article
  by David Finnigan
• Newswire - includes multiple articles - Brief Article
• Accelerade Introduction Races into Sports Magazines - PacificHealth Laboratories launches sports drink - Brief Article
• Revelers in the Brand: The Winners
• Cingular Reviews I-Shops for Online Direct Duties - Cingular Wireless - Brief Article
  by Jennifer Owens
• LAURA SHANAHAN designated shopper - Boca Burger Inc., marketing - Brief Article - Column
  by Patrick Hardin
• Category: Meal Solutions - frozen entrees - Brief Article - Statistical Data Included
• Perdue's New Spots Fly the Coop With Cutting-Edge 'Infomercials' - Perdue Farms' television advertisements - Brief Article
  by Andrew McMains
• Kimberly-Clark Adds Cheeky Exposure To Ms. Cottonelle Toilet Paper Rollout - television advertising spot - Brief Article - Statistical Data Included
  by Christine Bittar
• [0] Newswire - Seven Up Co., Coca-Cola Enterprises Inc., PepsiCo Inc - Brief Article
• THE cyber-show MUST GO ON - the future of trade shows
  by Alan Cohen
• ABC.com Unveils Integrated Promo - American Broadcasting Companies Inc. launches marketing promotion - Brief Article
  by Janis Mara
• Radisson Presses 'Go' Button, Hypes Brands - Brief Article
  by Mike Beirne
• Where We Go From Here - sampling and promotion - Brief Article
• AmEx, Virgin Band Together for Blue Music - American Express, Virgin Entertainment Group launch joint marketing effort - Brief Article
  by Sandra Dolbow
• Lee Riveted's 'Conversation' Hits Street - jeans advertising campaign - Brief Article
  by Sandra Dolbow
• WB Tries Cellular Push To Sell its Swordfish - Warner Brothers advertises new film on cellular phones - Brief Article
  by David Finnigan
• The Big - changes in the business-to-business publishing industry
  by Mark Adams
• FCBi Grabs Users' Attention With New Rich-Media Ad Unit - Brief Article
  by Janis Mara
• Planet Java, Done Tweaking, Begins Nationwide Rollout - Coca-Cola, completes coffee drink renaming and redesign - Brief Article
• Listening To The Consumer - sampling - Polling Data
  by Brian Wansink
• Quaker Oats Kids Cereal Gets Hot Play - Quaker Oats plans fall marketing campaign - Brief Article - Statistical Data Included
  by Sonia Reyes
• Motorola's New Groove - company launches branding campaign - Brief Article
  by Todd Wasserman
• Lincoln, Rivals Rev Up Pitches For Certified Pre-Owned Vehicles - Lincoln-Mercury Division's marketing strategy for selling previously leased cars - Brief Article - Statistical Data Included
  by Karl Greenberg
• B2B and Beyond - discussion panel of business-to-business trade magazine executives - Interview
• Survey: CPGs Underutilize E-mail Marketing - consumer packaged goods industry, electronic mail marketing - Brief Article - Polling Data - Statistical Data Included
  by Jennifer Owens
• Jeep Gears Up with Ads to Support Liberty SUV Launch - Brief Article
• Editor's Note
• FTD, Sperry Link with IMG to Grow Brand Lines - Brief Article
  by Hilary Cassidy
• Arbor Mist Puts $10M Punch into New Promo as Vine War Heats Up - Canandaigua Wines brand marketing campaign - Brief Article - Statistical Data Included
  by Kenneth Hein
• Gravity, Gorge Games Generate Goods; NTS Swings Golf Properties onto Net - Gravity Games, Subaru Gorge Games, Net Tour Strategies - Brief Article
• TOP of MIND - coalition programs
  by Rick Barlow
• People - Randolph Melville to manage PepsiCo Inc. marketing campaign - Brief Article
• Clos Du Bois Comes Out of the Closet via Print Ad - ad targets gays and lesbians - Brief Article
• No nonsense Line Expands - Kayser-Roth launches new line of plus-size panty hose - Brief Article - Statistical Data Included
  by Sandra Dolbow
• Kikkoman Seasons Pitch with Heritage Nod - television, print advertising campaign - Brief Article
  by Sonia Reyes
• Action Slackers - Mintel reports on sportswear - Brief Article - Statistical Data Included
• Letters
• Spofford Charting Further Timberland Growth - Claire Spofford discusses Timberland Co. marketing and development - Brief Article
• Newswire - multiple industry briefs - Brief Article
• Ford Hitches Web Wagon to Yahoo! for Explorer Pitch - Internet advertising for Ford's 2002 Explorer - Brief Article
• Activision [O.sub.2] Games Get $10M Airplay - new brand launched - Brief Article
  by Todd Wasserman
• For Whom the Bell Tolls - Bride's magazine surveys brides-to-be - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Intel's Inside Track - marketing strategies; Intel Corp., Advanced Micro Devices Inc - Statistical Data Included
• Other Moves - includes, PepsiCo appoints Greg Singer - Brief Article
• Reaching Some Conclusions - Promotion Marketing Association researches sampling - Brief Article
• Burger King Dangles Shrek Premiums with Kids Meals - collector cards based on motion picture 'Shrek'
• Spalding Time Pieces Set for Back-to-School Debut - Spalding Sports Worldwide, Advance/Fada Watch Co. licensing contract - Brief Article
• We've Only Just Begun… To Freak Out! - survey results of brides-to-be - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Forbes Picks Platform - Forbes.com's streaming video platform by Zebus Group Inc - Brief Article
• No Stretch: Danskin Hits Road with Rockettes - Danskin Inc. marketing campaign to featrue Radio City Rockettes - Brief Article
  by Sandra Dolbow
• Category: Health And Beauty Care - Brief Article - Statistical Data Included