Brandweek

View more issues: April 17, 2000, April 24, 2000, May 8, 2000

Articles in May 1, 2000, issue of Brandweek

• EA Resets Brand Architecture To Transcend Game Title Identities
  by Todd Wasserman
• Impact Paints Itself onto TV
  by Mike Beirne
• Newswire
• With L'Oreal Back in, WNBA Is 90% Sold out
  by Terry Lefton
• I'M TOO SEXY FOR YOUR WEBCAM[ldots]
  by Jennifer Owens
• It's All Net
  by Janis Mara
• BK Serves Up Beef for Chicken Run, Gives Warm Welcome to Frozen Coke
  by Theresa Howard
• Sega Revamps, Primes Market for Web Play
  by Terry Lefton
• Stride Rite Tests Age-Defined Store Areas
  by Sandra Dolbow
• lsuzu's Axiom SUV Wins Starring Role in Spy Kids
  by Jeff Green
• Sara Lee Slates $20M Splash for Bowl Cleaner
  by Christine Bittar
• Got the World on a Yo-Yo String
  by Becky Ebenkamp
• Heeere's Ed!
  by Jennifer Owens
• Net Radio Daze
  by Erik Gruenwedel
• Clairol's Herbal Ecstasy
  by Christine Bittar
• P&G Quietly Tests Another Herbal Drink
  by Gerry Khermouch
• Easy Spirit Teams with Cybill For 'Restore Your Spirit' Pitch
  by Sandra Dolbow
• Hearst Designs Ad Coup
  by Sandra Dolbow
• Blank Generation
• FINDALAWYER.COM?
  by Jennifer Owens
• Stan Lee
  by Steve Pond
• Taco Bell, KFC Rethink Menus, Colonel Ads
  by Theresa Howard
• Perdue Sets First Redesign in 12 Years
  by Sonia Reyes
• Francis Departing Oldsmobile for Internet Capital Post
• See-Jerk Reaction
• Seek And Ye Shall Find
  by Jennifer Owens
• About Face
  by Ann M. Mack
• White Mountain Tries on Stylish Reboot
  by Sandra Dolbow
• Art of noise
  by Jesse Kalisher
• Gold Standard
  by Gerry Khermouch
• New Evian Creative Gets $10-15M for Media Spread
• Denny's Expands Kids Menu With More Fun Food
• National Geographic Opens Photo Booking Office
• Chill Out, Scout!
• Mst3k Guys' Big-Hand Job
  by Jennifer Owens
• Just Kidding
  by Kristina Feliciano
• Glen Ellen Reformulates To Go Upscale
  by Theresa Howard
• Aguilera Tour Corrals Sears, Levi's for Cause-Related Tie
• Sauza Links to Men's journal with Sweepstakes Promo
• Famous Fixins Rolling Mints with Nascar Driver Stewart
• Home Runs
• Down, Across And In 3-D
  by Jennifer Owens
• Click Time
  by Christine Sparta
• Intel Gearing Up to Market its Own Branded Hardware
• Genny Deal May Be Losing its Fizz
  by Gerry Khermouch
• Kellogg's Pop Tarts, Waffles in Branded Toaster Deal
• Eclipse Brand Tested by Reynolds in Texas, Print Ads
• New Cookie Look at Archway
• Girls Rule School
• Show Me The Money
  by Jennifer Ownes
• Not much marketing before its time
  by Terri Allan
• Compaq Tabs Agency FCB, Plans to Boost Budget 25-30%
• Wrigley Sets $16M to Plant Polar Ice Intensity in Eclipse and Extra Gums
  by Mike Beirne
• Mother's Day Name Change for 1-800-Flowers Online
• Pepsi Becomes Title Sponsor at Super Summit
• Newswire
• Bed Bugs
• This Way Out
  by Kipp Cheng
• Turner Eyes Still More for Polo Ralph Lauren
  by Sandra Dolbow
• New Lubriderm Ads Drill Benefits of Sun Protection
• Sprint Signs Lane, but It's All about YOU
  by Todd Wasserman
• Newswire
• Fox, iwin.com team in Beverly Hills 90210 Send Off
• Zsystems' Linux System Cracks $199 Price Tag
  by Todd Wasserman
• Say No to Pink Parasols, Kinky Princesses
  by Marti Barletta
• Mega Ideas
  by Ann M. Mack
• Moses Makes a Fox-y Network Move
  by T.L. Stanley
• $7M Michigan Pitch Focuses on Individual Workers
• Newswire
• Atlanta Execs In at Danone, Out at Coke
  by Theresa Howard
• Mills Special 'Effect' Dodges Malls Tag
  by Sandra Dolbow
• Marketers Climb Aboard for Carnival Ship-Sampling
• Cuervo Floats 16-Ton Bar
  by Theresa Howard
• Facing an Ad Squeeze, Dot-coms Should Eye New Marketing Solutions
  by John Zamoiski
• Space Cadet
  by Roberta Bernstein
• OtherMoves
• RPA Breaks New 'Miracles' Ads for UniCare