Brandweek

View more issues: April 3, 2000, April 10, 2000, April 24, 2000

Articles in April 17, 2000, issue of Brandweek

• Colgate VS. Crest BARING THEIR TEETH!
  by Christine Bittar
• IKEA, PT Cruiser Join For West Coast Spin
  by Jeff Green
• Payless Puts Road Warriors In Club Mode
  by Mike Beirne
• Advantage Ford: Lincoln Hits USTA Net for $20M
  by Terry Lefton
• Striking A Chord
• Olds' Brand New Day
  by Jeff Green
• SportsHuddle Teams with NFLHS
  by Janis Mara
• Cooking Sites Whet Users Appetites
  by Christine Sparta
• We Choose You!!
  by T.L. Stanley
• Einstein Springs for Lunch
  by Theresa Howard
• Nestle Enlists NBA Star Hill to Front Crunch Prize Promo
• Furious George
• Multiplying Online Traders
• What were once the darlings
  by Kipp Cheng
• Webforia
• Banner Ads On Golf Site On Par With Elite Consumers
  by Christine Sparta
• Snapple Boosts 'Per Capita' Income By Rejiggering Summer Promo Prizes
  by Gerry Khermouch
• Canandaigua, Gallo Set Entries In Burgeoning Malternative Segment
  by Gerry Khermouch
• Continental Bank Changes to HomeStreet, Unveils Logo
• You Can Pick Your Nose But Not My Friends
• Keeping Ahead Of The Curve
• CNET News on Hotmail
• Mezzina Brown & Partners
• It Takes A Village
  by Christine Sparta
• MS Plots Palmier Days for Revamped CE
  by Todd Wasserman
• Sony Sticks it to Rival, Intros Smaller 'Memory' Device
• Mandarin Hotels Packs $5M, Celeb Guests in Print Pitch
• Book 'Em, Dano
• Segmenting The Message
• Siegelgale Unveils Group
• Central Media
• Making An Impact
  by Eileen McCooey
• Nike Primes Shoe Biz for Jordan Play
  by Terry Lefton
• Bradshaw Quarterbacks New Print Pitch from Punch
• Heinz Acquires Yoshida Rights to Bolster Asian Sauces
• Battle of the Sexes
  by Becky Ebenkamp
• Riding The Crest Of A Wave
• Emediagroup Opens Doors
• MediaMarketMakers.com Ramps Up for Q2 Launch
  by Erik Gruenwedel
• I Want My ITV
  by Stephen A. Booth
• Lavish Sweeps, Ads Support 'Be a Millionaire' CD-ROM
• Bic Re-ups at Lower Soccer Level, Drops Uniform Rights
• Newswire
• Made In The Shade
  by Becky Ebenkamp
• Reaching Elite Decision Makers
• Geo Search Launches
• FamilyTime Targets Working Moms
  by Christine Sparta
• Veryfine Dollar-Pickin' Fest Dispels 'Money Doesn't Grow on Trees'
  by Sonia Reyes
• James Brown Sings NBA Playoff Praises in Turner Spots
• Behemoth Unilever Acquires Ben & Jerry's, Slim-Fast
• Nintendo Antes $14M For 3 Non-Poke Titles
  by Todd Wasserman
• Effervescent Pop Stars
  by Becky Ebenkamp
• Breaking Through With An Idea
• EYada.com Rolls Out Audio-Enabled Banners
  by Jennifer Owens
• Movers
• Econo Lodge, Radisson, Eye Repeat Visits
  by Mike Beirne
• Milky Way Relaunch Intros Midnight, Carpe Noctum' Tag
• Newswire
• Ubi Software Storms Ashore
  by Todd Wasserman
• ME, MOM & MARILYN MANSON
  by Becky Ebenkamp
• Branding Leadership In The New Economy
• CondeNet to Develop Style.com as Fashion Hub
  by Jennifer Owens
• E-mail Network Topica Partners With DoubleClick
  by Janis Mara
• People
• Print Sets the Pace in New Pitch to Reposition Intel
• Chiquita Links with CMA For 'Fantasy' Giveaway
  by Sonia Reyes
• Drinks to Go: Execs See Promise in Web Plays for Product, Themselves
  by Theresa Howard
• New Image Evolving for Trade Spending
  by Paul Crnkovich
• On Cable DataTrack
• Vitessa Introduces Merchant Exchange Service
  by Janis Mara
• Urban Media Unveils Programming
  by Erik Gruenwedel
• OtherMoves
• Newswire
• Sony Gets its Man; Chan Hype Rises
  by T.L. Stanley
• SoBe Radio Aims to Rev Awareness
  by Gerry Khermouch
• Still Pulling the Strings, But Locally, Too
  by Jeff Green
• Car Brands Look to Dirt For Differentiation
  by Jeff Green
• PlayJ Media Player Offers Marketers Ad Space
  by Erik Gruenwedel
• Follow the Rabbit To Right Vacation
  by Ann M. Mack
• Designated shopper
  by Laura Shanahan