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View more issues: April 3, 2000, April 10, 2000, April 24, 2000
Articles in April 17, 2000, issue of Brandweek
- Colgate VS. Crest BARING THEIR TEETH!
by Christine Bittar - IKEA, PT Cruiser Join For West Coast Spin
by Jeff Green - Payless Puts Road Warriors In Club Mode
by Mike Beirne - Advantage Ford: Lincoln Hits USTA Net for $20M
by Terry Lefton - Striking A Chord
- Olds' Brand New Day
by Jeff Green - SportsHuddle Teams with NFLHS
by Janis Mara - Cooking Sites Whet Users Appetites
by Christine Sparta - We Choose You!!
by T.L. Stanley - Einstein Springs for Lunch
by Theresa Howard - Nestle Enlists NBA Star Hill to Front Crunch Prize Promo
- Furious George
- Multiplying Online Traders
- What were once the darlings
by Kipp Cheng - Webforia
- Banner Ads On Golf Site On Par With Elite Consumers
by Christine Sparta - Snapple Boosts 'Per Capita' Income By Rejiggering Summer Promo Prizes
by Gerry Khermouch - Canandaigua, Gallo Set Entries In Burgeoning Malternative Segment
by Gerry Khermouch - Continental Bank Changes to HomeStreet, Unveils Logo
- You Can Pick Your Nose But Not My Friends
- Keeping Ahead Of The Curve
- CNET News on Hotmail
- Mezzina Brown & Partners
- It Takes A Village
by Christine Sparta - MS Plots Palmier Days for Revamped CE
by Todd Wasserman - Sony Sticks it to Rival, Intros Smaller 'Memory' Device
- Mandarin Hotels Packs $5M, Celeb Guests in Print Pitch
- Book 'Em, Dano
- Segmenting The Message
- Siegelgale Unveils Group
- Central Media
- Making An Impact
by Eileen McCooey - Nike Primes Shoe Biz for Jordan Play
by Terry Lefton - Bradshaw Quarterbacks New Print Pitch from Punch
- Heinz Acquires Yoshida Rights to Bolster Asian Sauces
- Battle of the Sexes
by Becky Ebenkamp - Riding The Crest Of A Wave
- Emediagroup Opens Doors
- MediaMarketMakers.com Ramps Up for Q2 Launch
by Erik Gruenwedel - I Want My ITV
by Stephen A. Booth - Lavish Sweeps, Ads Support 'Be a Millionaire' CD-ROM
- Bic Re-ups at Lower Soccer Level, Drops Uniform Rights
- Newswire
- Made In The Shade
by Becky Ebenkamp - Reaching Elite Decision Makers
- Geo Search Launches
- FamilyTime Targets Working Moms
by Christine Sparta - Veryfine Dollar-Pickin' Fest Dispels 'Money Doesn't Grow on Trees'
by Sonia Reyes - James Brown Sings NBA Playoff Praises in Turner Spots
- Behemoth Unilever Acquires Ben & Jerry's, Slim-Fast
- Nintendo Antes $14M For 3 Non-Poke Titles
by Todd Wasserman - Effervescent Pop Stars
by Becky Ebenkamp - Breaking Through With An Idea
- EYada.com Rolls Out Audio-Enabled Banners
by Jennifer Owens - Movers
- Econo Lodge, Radisson, Eye Repeat Visits
by Mike Beirne - Milky Way Relaunch Intros Midnight, Carpe Noctum' Tag
- Newswire
- Ubi Software Storms Ashore
by Todd Wasserman - ME, MOM & MARILYN MANSON
by Becky Ebenkamp - Branding Leadership In The New Economy
- CondeNet to Develop Style.com as Fashion Hub
by Jennifer Owens - E-mail Network Topica Partners With DoubleClick
by Janis Mara - People
- Print Sets the Pace in New Pitch to Reposition Intel
- Chiquita Links with CMA For 'Fantasy' Giveaway
by Sonia Reyes - Drinks to Go: Execs See Promise in Web Plays for Product, Themselves
by Theresa Howard - New Image Evolving for Trade Spending
by Paul Crnkovich - On Cable DataTrack
- Vitessa Introduces Merchant Exchange Service
by Janis Mara - Urban Media Unveils Programming
by Erik Gruenwedel - OtherMoves
- Newswire
- Sony Gets its Man; Chan Hype Rises
by T.L. Stanley - SoBe Radio Aims to Rev Awareness
by Gerry Khermouch - Still Pulling the Strings, But Locally, Too
by Jeff Green - Car Brands Look to Dirt For Differentiation
by Jeff Green - PlayJ Media Player Offers Marketers Ad Space
by Erik Gruenwedel - Follow the Rabbit To Right Vacation
by Ann M. Mack - Designated shopper
by Laura Shanahan