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Industry: Email Alert RSS FeedBrandweek
View more issues: March 19, 2001, March 26, 2001, April 9, 2001
Articles in April 2, 2001, issue of Brandweek
- Revlon 'Unknowns' Step Out of Cindy Crawford's Shadow - Revlon Inc. launches campaign - Brief Article
- Newswire - Jaguar Cars Ltd., Heineken U.S.A. Inc - Brief Article
- I Snub Moosey
by Becky Ebenkamp - Horse Trots to Motor City - interactive ad agency White Horse opens office in Detroit - Brief Article
- WorldCom Dials T for Tough Tactics - Brief Article
by Todd Wasserman - New Park Avenue - National Park Foundation campaign - Brief Article
by Mike Beirne - Report Will Track 'Potter' Profit Potential - opinion on 'Harry Potter and the Socerer's Stone' - Brief Article - Polling Data - Statistical Data Included
- Tressin' Up: Clairol, Clinique Go Blonde; Cheerios Aces Millionaire - Brief Article
by David Finnigan - No Stock Options In No-Bull Market - survey respondents name stock options as employee benefit they would most willingly give up in exchange for job security - Brief Article - Statistical Data Included
by Becky Ebenkamp - Waterford Weds Web - Brief Article
- Mother's Day, Father's Day, Grandparent's Day and Now Self Day? - Brief Article
by Sandra Dolbow - In Expansion of Wireless-Like Model, Sprint Dials Up New Box of Minutes - Sprint Corp. campaign for new service offering - Brief Article
by Todd Wasserman - XFL Ramps Up Ad Buys in Advance of Playoffs - Brief Article
- Snapple Returns as Title Sponsor for TV's Superstars - Snapple Beverage Corp - Brief Article
- A Very Brady Survey - results of marketing executive survey - Brief Article - Statistical Data Included
by Becky Ebenkamp - Amsterdam Has Edge - Brief Article
- The devil's adman - Brief Article
by Philip Van Munching - Dior, Bloomies Paint it Red with Fox's Rouge - Christian Dior and Bloomingdale's Inc. promote 'Moulin Rouge' - Brief Article
by David Finnigan - Newswire - multiple industry briefs - Brief Article
- Tres Generaciones Welcomes New Member - Allied Domecq PLC - Brief Article
- Anheuser-Busch: Keeping Success Flowing - Anheuser-Busch Companies Inc. marketing strategy - Brief Article - Statistical Data Included
by Jean Bergantini Grillo - TopicalNet Buys I/PRO - Brief Article
- Branson Pulls Short-Lived Virgin Drinks - Virgin Drinks USA - Brief Article
by Kenneth Hein - Thirsty to Continue Growth w/Teens, Sunkist Plans to Super-Size Budget - Sunkist Growers Inc. marketing effort - Brief Article
by Kenneth Hein - New Series from Fodor's Targets Family Road Trips - Fodor's Travel Publications Inc - Brief Article
- Volvo Rocks The World - Volvo's sponsorship of CNN's World Beat - Brief Article
by Michael Depp - DoubleClick Dives Into Metrics Fray With Diameter - Brief Article
by Jennifer Owens - Movado Winds Up Lifestyle Effort, Expanded Line, with $15M in Print - Movado Group Inc. campaign - Brief Article
by Sandra Dolbow - Quaker-Novartis Spinoff Altus Looks for Win - Altus Foods, - Women's Individual Nutrition - Brief Article
by Sonia Reyes - Music Festival Sponsorship Will Keep Ford in Focus - Ford to sponsor Detroit Music Festival 2001 - Brief Article
- Southwest Airlines Powering a Sales Liftoff - Southwest Airlines Co. advertising targets African-Americans - Brief Article - Statistical Data Included
by Richard Churchill - SR+P Taps Real Media Exec - Brief Article
by Jennifer Owens - Janoff Joins Brandweek; Wasserman Steps Up - Barry Janoff, Todd Wasserman - Brief Article
- Caddy Gives Escalade SUV Heavy Focus - Cadillac, sports utility vehicle - Brief Article
by Tanya Irwin - Newswire - Subarau of America marketing activity, Goodyear Tire and Rubber Co. appointments - Brief Article
- Gallo Turning Leaf With an Air of Sophistication - this wine brand to sponsor independent film makers awards program - Brief Article
by Robert Selwitz - Music Buddha Unveils B2B Recommendation Apps - Brief Article
by Janis Mara - Miller Brews Alt-Music Fan Net Program - Miller Brewing Co. and MP3.com promotion - Brief Article
by Mike Beirne - Licensing, Promo Execs Shift at 20th Century Fox - Brief Article
- Nokia, Ericsson, Moto Call Up New Movie Roles - marketing efforts in motion pictures - Brief Article
by Todd Wasserman - Lowe's The Keeper of the Home - Lowe's Companies Inc. seeks to be more than just a store - Brief Article
by Michael Depp - Cookie-less Ad Server Debuts - Brief Article
by Sarah J. Heim - Nascar Sends Gordon Behind FosterGrants - FosterGrant marketing campaign - Brief Article
by Sandra Dolbow - TNT Tabs 'We Know Drama' as New Branding Campaign - Turner Network Television - Brief Article
- NBA and NBC to Raid Tomb Fans; Claritin Noses Into All-Star Balloting - multiple briefs - Brief Article
by Hilary Cassidy - Stemming a Slide: A Lesson From the Red Sox - Boston Red Sox have built a great brand - Brief Article - Column
by Kevin J. Clancy - Transactional E-Mail Gains Steam - Brief Article
by Sarah J. Heim - The Kids Are Alright - 7-Eleven Inc. stocks teen products to boost sales - Brief Article
by Kenneth Hein - Nintendo Milks Pokemon 3 - Nintendo Company Ltd. team up with Kellogg Co. for promotion - Brief Article
by Todd Wasserman - QVC, Target Say Diamonds are a Partnership's Best Friend - Target Stores Inc - Brief Article
- Dine of the Times - survey on dining out - Brief Article - Polling Data
by Becky Ebenkamp - Reflect: A Palatable Model? - Brief Article
by Christine Bittar - Golf Channel Lends a Hand to Would-Be Woods - Brief Article
by Hilary Cassidy