Brandweek

View more issues: March 19, 2001, March 26, 2001, April 9, 2001

Articles in April 2, 2001, issue of Brandweek

• Revlon 'Unknowns' Step Out of Cindy Crawford's Shadow - Revlon Inc. launches campaign - Brief Article
• Newswire - Jaguar Cars Ltd., Heineken U.S.A. Inc - Brief Article
• I Snub Moosey
  by Becky Ebenkamp
• Horse Trots to Motor City - interactive ad agency White Horse opens office in Detroit - Brief Article
• WorldCom Dials T for Tough Tactics - Brief Article
  by Todd Wasserman
• New Park Avenue - National Park Foundation campaign - Brief Article
  by Mike Beirne
• Report Will Track 'Potter' Profit Potential - opinion on 'Harry Potter and the Socerer's Stone' - Brief Article - Polling Data - Statistical Data Included
• Tressin' Up: Clairol, Clinique Go Blonde; Cheerios Aces Millionaire - Brief Article
  by David Finnigan
• No Stock Options In No-Bull Market - survey respondents name stock options as employee benefit they would most willingly give up in exchange for job security - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Waterford Weds Web - Brief Article
• Mother's Day, Father's Day, Grandparent's Day and Now Self Day? - Brief Article
  by Sandra Dolbow
• In Expansion of Wireless-Like Model, Sprint Dials Up New Box of Minutes - Sprint Corp. campaign for new service offering - Brief Article
  by Todd Wasserman
• XFL Ramps Up Ad Buys in Advance of Playoffs - Brief Article
• Snapple Returns as Title Sponsor for TV's Superstars - Snapple Beverage Corp - Brief Article
• A Very Brady Survey - results of marketing executive survey - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Amsterdam Has Edge - Brief Article
• The devil's adman - Brief Article
  by Philip Van Munching
• Dior, Bloomies Paint it Red with Fox's Rouge - Christian Dior and Bloomingdale's Inc. promote 'Moulin Rouge' - Brief Article
  by David Finnigan
• Newswire - multiple industry briefs - Brief Article
• Tres Generaciones Welcomes New Member - Allied Domecq PLC - Brief Article
• Anheuser-Busch: Keeping Success Flowing - Anheuser-Busch Companies Inc. marketing strategy - Brief Article - Statistical Data Included
  by Jean Bergantini Grillo
• TopicalNet Buys I/PRO - Brief Article
• Branson Pulls Short-Lived Virgin Drinks - Virgin Drinks USA - Brief Article
  by Kenneth Hein
• Thirsty to Continue Growth w/Teens, Sunkist Plans to Super-Size Budget - Sunkist Growers Inc. marketing effort - Brief Article
  by Kenneth Hein
• New Series from Fodor's Targets Family Road Trips - Fodor's Travel Publications Inc - Brief Article
• Volvo Rocks The World - Volvo's sponsorship of CNN's World Beat - Brief Article
  by Michael Depp
• DoubleClick Dives Into Metrics Fray With Diameter - Brief Article
  by Jennifer Owens
• Movado Winds Up Lifestyle Effort, Expanded Line, with $15M in Print - Movado Group Inc. campaign - Brief Article
  by Sandra Dolbow
• Quaker-Novartis Spinoff Altus Looks for Win - Altus Foods, - Women's Individual Nutrition - Brief Article
  by Sonia Reyes
• Music Festival Sponsorship Will Keep Ford in Focus - Ford to sponsor Detroit Music Festival 2001 - Brief Article
• Southwest Airlines Powering a Sales Liftoff - Southwest Airlines Co. advertising targets African-Americans - Brief Article - Statistical Data Included
  by Richard Churchill
• SR+P Taps Real Media Exec - Brief Article
  by Jennifer Owens
• Janoff Joins Brandweek; Wasserman Steps Up - Barry Janoff, Todd Wasserman - Brief Article
• Caddy Gives Escalade SUV Heavy Focus - Cadillac, sports utility vehicle - Brief Article
  by Tanya Irwin
• Newswire - Subarau of America marketing activity, Goodyear Tire and Rubber Co. appointments - Brief Article
• Gallo Turning Leaf With an Air of Sophistication - this wine brand to sponsor independent film makers awards program - Brief Article
  by Robert Selwitz
• Music Buddha Unveils B2B Recommendation Apps - Brief Article
  by Janis Mara
• Miller Brews Alt-Music Fan Net Program - Miller Brewing Co. and MP3.com promotion - Brief Article
  by Mike Beirne
• Licensing, Promo Execs Shift at 20th Century Fox - Brief Article
• Nokia, Ericsson, Moto Call Up New Movie Roles - marketing efforts in motion pictures - Brief Article
  by Todd Wasserman
• Lowe's The Keeper of the Home - Lowe's Companies Inc. seeks to be more than just a store - Brief Article
  by Michael Depp
• Cookie-less Ad Server Debuts - Brief Article
  by Sarah J. Heim
• Nascar Sends Gordon Behind FosterGrants - FosterGrant marketing campaign - Brief Article
  by Sandra Dolbow
• TNT Tabs 'We Know Drama' as New Branding Campaign - Turner Network Television - Brief Article
• NBA and NBC to Raid Tomb Fans; Claritin Noses Into All-Star Balloting - multiple briefs - Brief Article
  by Hilary Cassidy
• Stemming a Slide: A Lesson From the Red Sox - Boston Red Sox have built a great brand - Brief Article - Column
  by Kevin J. Clancy
• Transactional E-Mail Gains Steam - Brief Article
  by Sarah J. Heim
• The Kids Are Alright - 7-Eleven Inc. stocks teen products to boost sales - Brief Article
  by Kenneth Hein
• Nintendo Milks Pokemon 3 - Nintendo Company Ltd. team up with Kellogg Co. for promotion - Brief Article
  by Todd Wasserman
• QVC, Target Say Diamonds are a Partnership's Best Friend - Target Stores Inc - Brief Article
• Dine of the Times - survey on dining out - Brief Article - Polling Data
  by Becky Ebenkamp
• Reflect: A Palatable Model? - Brief Article
  by Christine Bittar
• Golf Channel Lends a Hand to Would-Be Woods - Brief Article
  by Hilary Cassidy