Newswire

Brandweek,  March 6, 2000  

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General Mills, Minneapolis, teams with Chumbo.com, an online software retailer, to tout software premiums, starting this week, on 25 million boxes of the 6-SKU Cheerios line. Consumers can choose from among 13 software titles with the purchase of three boxes McDonald's is conducting "Passport to Kenya" sweeps that helps build on the chain's year-long focus on African-American heritage. Contest dangles five grand prize excursions for families of four to the Mara Safari Club in Kenya. Other prizes include Gateway Astm computers, Microsoft Encarta Africana CD-Roms. Winners announced in April... Dollar Rent A Car, Tulsa, Okla., offers triple bonus miles to members of American Airlines Advantage and Northwest Airlines WorldPerks frequent flyer clubs when they rent a mid-size car or larger through May 31. The clubs' monthly statements and quarterly newsletters support... ASSIGNMENTS: Diamond merchant WB David Worldwide, NewYork, which includes Accurate Diamond, American Diamond and HR Diamonds, awarded ad and sales promo account to Partners & Levit, N.Y..

FOR THE RECORD: A news story (Brandweek, Feb.28) misstated that Sandra Lawrence would be stepping in to assume the duties of Polaroid's departing David Lucas. That is not the case... A news story (Feb.28) inadvertently omitted that agency Lowe Lintas & Partners, N.Y., did creative work on Rolling Rock Town Fair, whose agency now is McCann-Erickson, N.Y.

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