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Industry: Email Alert RSS FeedAquafina Employs Kudrow to Tout 'Nothing' Campaign - Lisa Kudrow, bottled water advertising campaign - Brief Article
Brandweek, July 2, 2001
PURCHASE, N.Y.--Three of five new TV spots promoting PepsiCo's Aquafina bottled water brand broke last week. The ads, per FCB, Chicago, feature a voiceover from Lisa Kudrow of Friends fame talking about how the product offers nothing (no flavors, fizz, etc.), only thirst-quenching water. Tag: "Aquafina. So pure, we promise nothing." Radio and outdoor supports.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
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