Miller Summer Promo Dangles Surfin' Safaris, Beer Bucks - Miller Brewing launches Get The Goods summer promotion - Brief Article

Brandweek,  May 14, 2001  

• E-mail
• Print
• Link

MILWAUKEE--Miller Brewing flexes its online marketing outreach with a $40 million media budget for the Get The Goods summer promo now in its second season through July 5. Consumers purchasing 12-to 24-packs of Miller Ute and MGD bottles and cans receive entry codes to use at millerlite.com to win prizes ranging from summer wear and golf umbrellas to surf school in Hawaii.

Each entry earns Beer Bucks that can be used to bid on memorabilia, vacations and sports tickets. Baywatch star Angelica Bridges is featured on POP FairMarket, Woburn, Mass, handles the online auction technology.

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group