WWF Lets the Air Out of XFL, Folds Football League - World Wrestling Federation, Xtreme Football League - Brief Article

Brandweek,  May 14, 2001  

Tags: cheerleader, Connecticut, football, Games, NBCTVs

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STAMFORD, CONN.--World Wrestling Federation Entertainment and joint-venture TV partner NBC, last week pulled the plug on the much-hyped Xtreme Football League (XFL) less than four months after the first game was played adding that it expects to take about $35 million in related losses. The XFL, which tried to create buzz with scantily-clad cheerleaders and numerous changes to American football, had been struggling to win viewers.

Last month's championship game that saw the L.A. Xtreme trounce the San Francisco Demons 38-6, was watched by a paltry 1.7 million households, per Nielsen.

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