Mountain Dew Music Group Hits the Regional Hypeway

NEWYORK--Soft drink Mountain Dew is building on a New York phenom with the sponsorship of a Tri-State area tour of the HaYaDoin' Boys, appropriately renamed the HaYaDewin' Boys for the promotional jaunt. The spoof singers will tout their new CD, due for a September release, that highlights the comedic theme of "life as a Guido." The entertainers made waves last year with the "HaYaDoin?" song and will make appearances at concerts, festivals and sporting events.

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Mountain Dew Music Group Hits the Regional Hypeway

Brandweek, July 24, 2000

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