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Brandweek, April 24, 2000
> Dole, Salinas, Calif.,next month rolls out Very Veggie Special Blends of iceberg/romaine lettuce and shredded carrots, red cabbage; a "Talkin 'Together" on pack instant-win sweeps cross promotion with Kraft, Northfield, Ill., offers $20,000 in home computers, Internet service, cell phones and two-way radios, May-June, with FSIs/onpack coupons that offer $2.30 off select Kraft/Dole products [ldots] Scott Adams Foods, Newton, N.J., bows Dilberito, a frozen vegetarian fajita that comes in flavors like Garlic & Herb and Indian Dilberito, this month with a laser light display to be projected on a mammoth wall in downtown Minneapolis, New York, Chicago, Los Angeles; sold for $2.29 at grocers and www.groceronline.com [ldots] Lastminutetravel.com slaps its moniker on 75,000 sample bags that will be distributed by Sports & Entertainment Direct, Atlanta, during events and at hotels surrounding Major League Baseball's All-Star Game in Atlanta's Turner Field on July 11.
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