Van Camp's Cooks up Promo Tying Beans to Auto Racing

Brandweek,  July 3, 2000  

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FULLERTON, CALIF.--Van Camp's Beans, in a concerted push for auto racing fans, is aligning with retailers in the Southeast and Midwest for a series of summer co-promotions. A "Win a Stock Car Sweepstakes" offers consumers a shot at a Pontiac Sunfire race car. Retailers participate through Victory Lane or Checkered Flag sponsorships.

Racing continues through October for a total of 23 races at which Van Camp's Beans will offer more than 100 days of sampling. It's "Bean Mobile will visit area retailers and hand out samples, coupons and sweepstakes entries. A 20-foot inflatable bean can will appear at the Van Camp's Bean booth on race days, along with the race car. Van Camp's already sponsors several racing teams in the ASA AC Delco and Nascar Dash series.

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