Chick-fil-A is Not Cowed, Enters Presidential Fray

ATLANTA--Chick-fil-A enters its bovine spokescow into the running for the presidential nomination under the "Self-Preservation Parts," per the chain's ongoing tagline, "Eat Mor Chikin." As part of the "Vote Chikin. Itz Not Right Wing or Left" summer promo that breaks this week and runs through September Chick-fil-A will issue a peel-and-win game piece that dangles a chance for free food or free "Eat Mor Chickin" merchandise.

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Chick-fil-A is Not Cowed, Enters Presidential Fray

Brandweek, July 3, 2000

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