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Industry: Email Alert RSS FeedLeading Hotels, Crystal Cruises Check in with Luxury Pact
Brandweek, May 29, 2000
NEWYORK--Leading Hotels of the World and Crystal Cruises are forming the Luxury Alliance, a cross marketing partnership targeting luxury travelers worldwide. Leading Hotels, a marketing group representing 340 fine hotels worldwide, intends to add to the alliance other luxury goods and service providers that appeal to the same consumers who stay at their upscale properties.
The effort is akin to what Preferred Hotels and Resorts Worldwide, a brand representing more than 100 hotels, started last year by lining up Neiman Marcus, Wide World of Golf and others.
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