Seagram Beverages

> Seagram Beverages, N.Y., this week launches a summer sweeps for Seagram's Coolers line, offering 35 grand-prize winners a cyber-shopping spree at online shopping mall Shop.com (Brandweek, Feb. 7). Its own revamped Web site (seagrams coolers.com) now offers Seagram's Flavour Magazine, structured like a woman's magazine complete with horoscope, advice column and a quiz that matches cooler flavors to consumers' personality types[ldots]

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