Cutty Sark 'B-B-B' Theme, Summer Tour Back for More

Brandweek,  May 29, 2000  

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SAN FRANCISCO--Skyy Spirits is building on the "Booze, Babes and Bands" theme initiated for its Cutty Sark last year with a 40-city sponsorship of a platinum rock band,3 Doors Down, that kicks off next week and introduces the Cutty Girls and a branded tour bus. The sponsorship reprises Cutty's Rock the Boat tour and introduces live exemplars of the Cutty Girls featured in ads.

A fully wrapped concert tour bus bearing a Cutty Girl will tour with the band and promo chicks will highlight the Cutty Cooler--Cutty plus lemonade--as a summer drink at concert venues, running through August.

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