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Thomson / Gale

$1.44 billion

Vegetarian Times,  Nov-Dec, 2007  by Amy Spitalnick

The amount companies are expected to spend in 2007 on cause+related marketing: a partnership think Gap's (Product) RED--between a for-profit company (to burnish its image) and a nonprofit (to raise funds).

COPYRIGHT 2007 Vegetarian Times, Inc. All rights reserved.
COPYRIGHT 2008 Gale, Cengage Learning